Welcome to the Hive, Lance.
Caleb, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Lance is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US hotel mapped, the 11,000 that look like your best customers, and three campaigns we'd run for Lance in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Lance.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lance: a public directory of every buyer, a single GM or owner who decides, and a category ready for a first mover.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 8,400 to 14,000 more of your best customers?
You already have the dream ones: the hotels that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 8,400 to 14,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- OTO DevelopmentCleanliness scores climbed while saving labor hours across properties.
- Beal House, Fort Walton Beach (Tapestry Collection by Hilton)Fewer missed calls and faster room turns without adding staff.
- Hyatt Centric Mountain ViewGuest calls and room requests handled automatically around the clock.
- Holiday Inn Express & Suites ModestoOwner calls it the clearest ROI decision he's made.
- Holiday Inn by IHGAtlanta, Georgia
- Hotel 4 0 1 3 CorporationHouston, Texas
- Crowne Plaza Hotels & Resorts by IHGGarner, North Carolina
- RatedropHoboken, New Jersey
- RoomForLessSan, California
Every cell is a hotel.
Every US hotel sits in a public directory: Google Maps listings, state lodging association rosters, and franchise disclosure filings that list flag, room count, and ownership group. We build the list from that, enrich the GM and owner contacts, and time the sends to renovation and franchise-renewal cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 55,895 US hotel and motel establishments and reach out when the right signal shows up, so Lance is the first name a hotel GM thinks of when front desk or housekeeping automation comes up.
- New GM or Director of Operations hireLinkedIn and trade press; year-one leaders reset the ops tech stack.
- Franchise conversion or brand flag changeSTR and franchise disclosure filings; flag change triggers a PIP and new systems.
- Ownership or management company changeCounty property records and CoStar; new owner audits every vendor contract.
- Front desk or night-audit job postingIndeed and hotel job boards; a hard-to-fill shift is a buying trigger.
- PIP or renovation announcementState lodging association news and brand press releases signal capex tied to systems.
- Review pattern flags missed calls or slow responseTripAdvisor and Google reviews mined for phrases like 'no one answered' or 'long wait'.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state hotel and lodging association rosters, and franchise disclosure filings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Caleb, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.